E-commerce SEO & GEO
Overseeing multiple e-commerce websites, with experience building LLM-assisted workflows for optimising product detail pages and considering AI-driven product discovery.
Tony Morgan / SEO Specialist
Technical SEO,
e-commerce
& automation.
I work on the technical side of search, oversee e-commerce websites and build tools that take the repetition out of everyday work.
My background is in development. These days that means everything from investigating crawl issues to building LLM-assisted product page workflows, custom apps and n8n automations.
Web development is still at the heart of it.
Technical SEOWorkflow automationAI-assisted workCustom development
My current work
SEO Specialist.
Multiple e-commerce websites.
I currently oversee SEO across multiple e-commerce websites for a global health and beauty manufacturer.
That brings technical SEO, product content, reporting and automation into the same job, backed by experience working both in-house and agency-side.
More about my experience ↗- 01
Product detail page workflows
Creating workflows to optimise e-commerce PDPs, using LLMs and automation to support product content work at scale.
- 02
GEO & LLMs
Generative Engine Optimisation: considering how product information is understood and used in AI-driven discovery, alongside established SEO work.
- 03
People & delivery
Building plans, managing staff and working with clients and stakeholders, drawing on both agency and in-house experience.
Selected work
Some of my work.
A selection of websites I’ve worked on. My involvement ranges from development to SEO, improvements and ongoing support. More website and template examples are on the work page.
96 out of 100
Mobile93 out of 100
DesktopPageSpeed
PerformanceHomepage lab test
PerformanceHomepage lab test
Vehicle Tuning
Website work in vehicle tuning, including development and SEO.
100 out of 100
Mobile100 out of 100
DesktopPageSpeed
PerformanceHomepage lab test
PerformanceHomepage lab test
Construction
Website work for LJ Green Construction, including performance optimisation.
Oasis LMF
A website project for the Oasis Loss Modelling Framework, currently being finished.
Rolls-Royce Car Hire
Website work in luxury car hire.
PageSpeed / Lighthouse homepage performance scores, tested 6 November 2026. Single lab runs; scores vary. Measurement details ↗
Other sectors I’ve worked in
- Construction
- Blogs
- Hairdressers
- Restaurants
- Takeaways
- Dentists
- Home care services
- Property services
What I work with
What I can bring to a project.
Technical SEO and automation are my main focus, backed by development, analytics and experience across a range of platforms.
MCP servers & connected tools
Using Model Context Protocol (MCP) servers to connect AI workflows with search data, crawl findings and performance tools, bringing relevant information into the work.
Technical SEO
Crawling websites, investigating technical issues and turning the findings into changes. My development background helps me work through both the diagnosis and the implementation.
Automation & AI
Using n8n, custom scripts and small apps to connect workflows and reduce repetitive work. AI tools form part of that process, alongside practical development and integration skills.
Where automation can help ↓Analytics & reporting
Working with search and analytics data to understand what’s happening on a website, investigate changes and make reporting useful.
Web development & integrations
Building websites and business tools, including custom CMS platforms, dashboards, CRM systems and blog automation tools, as well as API integrations.
Platforms & delivery tools
Experience across business software, cloud tooling, content platforms and e-commerce systems, as well as the tools used to organise and deliver the work.
Design & creative technology
A wider background in graphics, video and 3D, alongside experience with game development tools.
Automation & AI
Less time on
the repetitive stuff.
If a task means copying the same data, repeating the same checks or moving between the same tools every week, it’s worth looking at whether it can be automated.
I use n8n, scripts, custom apps and AI tools to build workflows around the job. The aim is to free up time for the work that needs your attention and judgement.
Talk to me about a workflow ↗- 01
Recurring SEO tasks
Connecting crawl, search and performance data through MCP servers, custom scripts and repeatable checks.
- 02
Connecting tools and data
Custom dashboards, CMS and CRM tools, alongside n8n workflows and API integrations that reduce manual hand-offs.
- 03
AI-assisted workflows
LLM-assisted PDP optimisation and blog automation, with checks and human review where content needs judgement.
Get in touch
Got something
in mind?
For technical SEO, a workflow you’d like to automate, or a conversation about my experience.