Experience & background
I started developing for the web at a young age. That background now supports my focus on technical SEO, automation and AI: understanding how systems work, finding what can be improved and building practical ways to do it.
Professional practice
I work across websites, search tools, analytics and business software. Being comfortable with the code helps me connect those areas and put improvements into practice.
Websites I’ve worked on ↗Current role / E-commerce
Overseeing multiple e-commerce websites for a global health and beauty manufacturer, with a focus on technical SEO, product content and automation.
Experience creating workflows for optimising product detail pages (PDPs), using LLMs and automation to support e-commerce content work. This also includes GEO: considering how product information is understood in AI-driven discovery.
In-house & agency
Experience on both the in-house and agency sides, including client relationships, building plans, managing staff and coordinating work with stakeholders.
Connected AI workflows
Using MCP servers for Google Search Console, Screaming Frog, PageSpeed Insights and Ahrefs to connect SEO data and tools with AI-assisted workflows.
Development experience includes blog automation tools, custom CMS platforms, dashboards and CRM systems, alongside n8n workflows and custom scripts.
Technical SEO
Using Screaming Frog, Google Search Console, Ahrefs and Semrush to investigate websites and their search performance, with hands-on development skills to help turn findings into changes.
My website experience spans vehicle tuning, car mechanics, school templates, mobile tyres, luxury car hire, construction, restaurants, takeaways, dentistry, home care, property services, blogs and hairdressers.
Automation & AI
Using n8n, custom scripts and apps to automate workflows and repeated tasks. I also work with ChatGPT and Codex as part of AI-assisted development and workflow automation.
The focus is on useful tools and processes that reduce manual effort and leave more time for the work that needs human attention.
More about automation ↗Analytics & reporting
Experience with Google Analytics 4 (GA4), Google Search Console and Looker Studio, formerly Data Studio, alongside SEO analysis in Ahrefs and Semrush.
Development & platforms
HTML, CSS, JavaScript, PHP and SQL, API integrations and custom tools. Platform experience includes WordPress, Drupal, Hybris and Google Cloud Console, with Jira used alongside development and delivery tools.
My work includes development, technical improvements and ongoing support. The websites in the portfolio reflect that range of involvement.
Current project
Currently finishing a website project for the Oasis Loss Modelling Framework.
View the project entry ↗Creative background
Graphics and design tools including Photoshop, Illustrator and Inkscape; video editing with Premiere Pro, Premiere Rush and Clipchamp; 3D work in Blender; and experience with Unreal Engine 5 and Unity.
Continue the conversation
Get in touch about technical SEO, automation or a particular project.